Rules of Good Site
1. Table of Contents
A site must contain information. Probably, did you already oftentimes read about it? Then, read once again and consider - a site must contain INFORMATION. Exactly from it users aim to the Internet. More concrete information, it is easier to collect the large audience of his visitors. A good example of such approach is informative resources, containing plenty of materials of certain subject, and having the proper domain name (proper contained information on it), created by firms separately from the corporate sites and domain names. And advertising and concrete references from it attracting users on the "business" site.
2. Design
Although, there is saying, that on clothes meet, I did this point the second after information. But it doesn't nearly mean that design of site of less importance. First, from what you begin the estimation of site is its original appearance, and already draw conclusion then, studying content. History of the imaginary advertising already exists about 200 years (not here, certainly), and it means a great deal. A site is a face of firm in the Internet, and in quality of design will judge about you. Except for exact execution, there is a great number of rules, which must be taken into account. There are technical subtleties, for example, weight (size) of graphic files, justified of application of some technologies. And there are more hidden: aesthetic value, creative, rightness and compatibility of colour balance, literacy of proportions and prospects on volume and to illumination. Plus, a bit psychology is correct associative perception of graphic design, in accordance with the subject of site and colour decision. Often, this question has a greater value, what seems on the face of it.
3. Structure and Comfort of Navigations
If the value of information can be compared to the diamond, design - with its mounting (although, sometimes, diamonds are only part of adornment), a structure and navigation can be compared to cutting of stone (true, at cutting, a stone loses in weight). A good site is carefully thought out. An user must easily understand the structure of site on its menu, and the instruments of navigation of site must be clear. Well, when a navigation takes into account not only the sections of site but also comfort of work with every its page. A good site must not have "empty" pages with reports about the conducted works on filling.
4. Grammar and Style in Text
Errors, misprints and bad literary stilistika in text are inadmissible on a site. Not observance of rules of make-up of text, selection of types and their size are also reduce its estimation an user.
5. Update and Addition to Content
That users constantly went back to you, a site must be "living". The update of out-of-date information and addition of new must be conducted regularly. It's very well, when it is incumbent a concrete man or collective. Often, it results in regular disbursements - payment of skilled specialist (web masters) or regular payments for "support" of site (for us this problem is decided facilities by the programs developed by us).
6. High-Quality Programming
The world is various. And the Internet is also. There are different browsers and great number of their versions, users have different sizes of monitors and different permission of screens, there are different codes of text and different types. But all of it must not be a hindrance between an user and your site. A good site must not contain a superfluous code, and programmatic decisions must work without errors.
7. Interactivity
The Internet allows to conduct intercourse in both directions. An user always can appeal with a request or question, if there are addresses of e-mail. And a timely answer will be left by the good impression about a site and his proprietors. Different programmatic decisions on your site can be instrumental in the increase of interactiveness.
8. Correct Indexation and Promotion
Most users find necessary information in the searching systems and catalogues of references. A good site must contain necessary keywords and description for the searching systems, taking into account an effective review upon request of user. And the conducted publicity company must not use a "spam".
9. Exact Attitude to Advertising on a Site
I talked already, that placing of banners of the publicity systems on a corporate site is as publicity stickers from the cars of taxi on 600th Mercedes. It is especially dangerous to bring them in the design of pages. Different banners can spin in the publicity system, both by appearance and on maintenance. There can be a ridiculous situation, if advertising of competitor will appear next to your logotype or site of free "maintenance". I remember an example, when our clients rotined the coloured print (specially print on memory) from the site of their competitor. A place under a banner was cutting-in the design of page and name of firm it was complemented a phrase: "here always good girls". And the colour decision of banner fully coincided with design of site.
10. Author's Rights
A site, using stranger materials and design, does not cause approval. Always co-ordinate with authors your desire to place on a site pleasing material. Usually, there are not objections, if a source and author are specified, and reference is filled in not its resource. But, in any case, ask permission on the use and remember that exists law about author's rights. True, I already got tired to contest with this situation. My caricatures ferment on all RuNet, they are even signed the stranger domain name. There are the enough known sites which use stranger works, without mentions of their authors, creating itself good popularity. When to appear time, necessarily will go into this question.
11. Placing in the Internet
Placing of site is also very important question. A corporate site or informative resource, not having the domain name, can not cause respect. Placing of site on free servers is an occasion thoughtful about the seriousness of company. Another fineness is a carrying capacity of channel at host-provider and its remoteness from a potential audience (for example, if a server physically is in the USA). All of it is outpoured in speed of load of your site. Also, a comfort and methods of socializing with service of technical support is a question of no small importance. And, certainly, list of services and possibilities (databases, active pages etc.), amount of the given place and price.
